entrepreneurs

Business Plan Development

A business plan is a document that defines the identity of the business you want to build. Ke can help you write a business plan that covers every aspect of the business you envisioned: from marketing to legal, to financial, all will be discussed and analyzed; so that partners or investors can make a decision to support you. You will be able to use this comprehensive document to obtain funds, write grants, find partners, train personnel, even generate content for your website and Social Media platforms.

Marketing

Ke will teach you Marketing 101 so you can put your strategies together and create action plans to support them. Whether you are trying to REACH new customers or EDUCATE existing ones on a new product/service, there is a plan to achieve your goal and we will build it together. From ideation to execution, Ke will assist in the definition of the steps that need to be taken, as well as some tips on how to make it happen in the most effective way.

Branding

We, at Ke, love branding, from creating a logo that is close to your heart (after all, you are going to have to live with it for many years to come!) to implement a look and feel throughout your marketing communications efforts, our team is ready for the challenge. In addition to that, Ke assists in generating strong content marked by a clear and honest value proposition message for your prospects.

Product Management

Trained by the best in the stage-gate process, the Ke team is an expert in taking a product or a service and making sure it is ready for a proper launch. We help you define the offering, create the value proposition, and establish go-to-market tactics, including market positioning and strategic pricing, that best fit the environment. You only get to make a first impression once!

Service Strategy

Often, when a product is introduced to the market, we miss some opportunities to offer the complete solution, software and service are good examples of that. Maintenance contracts are more and more common nowadays as customers move towards a reduced workforce model and wish to place the liability on the vendor rather than their team. As equipment gets more and more sophisticated, producing more expensive parts, customers increasingly rely on the vendors’ expertise and require services that accommodate their needs. Pricing services can be more challenging than pricing tangible products. A close look at the customer’s pain point, the market trends, and in particular the competition are often needed. Ke will conduct these research projects.

Channel Management

When faced with a decision of placing your product or service in the hands of distributors vs. manufacturers reps or retailers vs. wholesalers, Ke can assist. A thorough study of the market becomes necessary, as the competition, your cost structure, and other customer information can be determining factors.

Go-to-Market Strategy

Ke uses a 5-P’s method to create a comprehensive launch plan for your product or service. Email us and we will walk you through it!

Communications

Communication is essentially the last piece of the puzzle. Once all other aspects have been determined, it is appropriate to execute a communications plan to talk about the product/service and promote it to the right audience. Ke can assist with that by following a simple method that will be sure to include all avenues to reach the target with no delay and ensure a maximum impact fast.